Hello. We are Team Überground. 😛

*We don't work with assholes (sry nt sry).

We all worked for a lot of clients. From automotive over sports over FMCG over startups over online-brands to all kinds of brands. Now we're looking forward to meet you!

Good news from our good new office about very good coffee. We made an absolutely new and very colorful campaign for the official relaunch of famous brand “Eduscho”. Look at it in many newsrooms such as here with our friends from W&V and also here with our friends from HORIZONT.

It’s already April and your favorite advertising company is still there and available for co(o)labos. Since we moved into our new office, there is now very much room for a lot af coffee and ideas. Come by, bet you like, it lies in the middle of Ottensen.

We have also grown since last year and count on many creative and clever people. More than a warm Welcome to Caro, Renan, Tobias! Whoop! So good to have you in the team. We are also hiring even more. So send in your stuff, if you would like to work better than you may do todays. What else? We’ve already won some awards for our taz campaign. Thank you Spotlight Festival. And we are looking forward to ADC Festival taking place in Hamburg in May.

We’ll keep you posted.

🟢

Januar 2021 #2021 #202! #HOMEOFFICE #HEREWeGOAGAIN #INSIDE #OUTSIDETHEBOx #adc #juchhee

Bummer (again)! Surprising but true: a new page in the calendar couldn’t reset the world. So the new year has started where the last ended. At home. We decided to stay in our beds, crying our eyes out and wait for better times  –  NOT.  Instead of wasting time and energy we kept our heads up and our minds open. 

Perhaps this might be the reason why our creative and visual concept for the ADC Campaign 2021 convinced its organizers. Yeah! So be prepared: when the time is right and we can leave our houses finally again, we’ll probably face our work at nearly every bus station, Out-Of-Home or City Light Poster and of course internetdengelengedingdong you will pass by. More to see in the WE DO GREAT THINGS section of this site.

Talking of cities and lights: if your ideas also shine bright like neon signs across the Reeperbahn, contact us! We’re hiring again and looking for the ones who dare to think outside the box even if they have to stay physically inside one for another few weeks.

#2020 #CORONA #HOMEOFFICE #UPDATE #wonwonwon #hiring #love

Bummer! No one would’ve expected a year like this. This crisis was and is for us a way and a chance to wake up (after 5 years of working our asses of). And yes: we woke up. We managed to transform our company into a homeoffice-supercrew. To avoid kurzarbeit we changed our minds concerning pity-payed pitches: so we pitched and we lost 3 of them. We won the ONE with the fair and structured and transparent process. We are happy to show the outcomes in a bit. We are back in our secure office these days, we keep the good stuff we learned about HO, we skip the bad stuff. We did not use any state-money, we did not make people leave and we are hiring: CD Text and Art & Senior Project Managers & Account people.

We are really working hard to make Überground even more stable than before. Please see our 5 YEARS NO FEAR Reel down there.

Ah, übrigens! We just made a wonderful worldwide movement come to life: UNICEF #teammenschheit. The only team everyone is already part of: united by humanity.

#2019 #awards #team #upcoming

We are always in for some awards but this year did not run well for us. This is why we concentrate on working hard for some beloved clients such as LIDL and some new one such as *Sheeeesh CAN’T TELL*. There will be a lot of films and 360° campaigns coming up in the second half of the year. So stay tuned.
We are also growing and we a re always searching for great minded people or funny. So come by and tell us some jokes! You know, where to find us.

#2018 #NEWSTUFF #COMINGUPSOON #STAYTUNED

OMFG. This year is almost over. We won some more awards. We worked on a huge XMAS campaign. We can’t wait for the airing. We are also working on a microhuge project for a new client. We need some weekends. We accelerate. Don’t call us, we call you for more information.

#2018 #So many news not enougH Zeit! #Arbeiten #awards #diesdas #cannes

We've been so busy, that we missed Cannes this year. We worked so hard, that we forgot to post. You'll find much new work in the "Work" section of this website. We also won some nails at the ADC, some Klappen and some other nice Awards. Right now we are working on some real cool project. We'll keep you posted. 

#2017 #Jahresende #Arbeiten #Rankings #wuv #Horizont

Wir beenden dieses Jahr auf Platz 15 des Horizont Rankings und auf Platz 17 des WuV Rankings. Deshalb empfehlen wir sehr die Lektüre der Horizont.

#2017 #Juli #Arbeiten #DANKEMILLION #TIPP24

Alles neu, alles toll: wir haben eine #DANKEMILLION erfunden und eine Kampagne ausgedacht und produziert auf die wir sehr stolz sind. Hier findet ihr die Presse und in dieser Sektion unserer Website: http://www.überground.com/wedogreatthings/ findet ihr das, was richtig Spaß macht.

#2017 #MAY #AWARDS #SANTACLARA #ADC #PIAF #SPOTLIGHT 

Nu ist auch mal gut. Noch ein paar Awards und Nägel für unsere Lidl #SANTACLARA Kampagne. Juchee. 

Symbolbild inklusive wegen Wetters zu einem Haufen gestapelter Sommerliegen.

#2017 #April #AWARDS #SANTACLARA #DDA #BRONZE #BRONZE #GOLD

Hui! Wir kopieren mal eben die Pressemitteilung und freuen uns in der gesparten Zeit einen kleinen Vogel!

#SANTACLARA CHRISTMAS FILM mit Gold in der Kategorie Cross-Digital Campaign prämiert 

Berlin, 28. April 2017 – Gold für Lidl und die Agentur Überground GmbH: Die gemeinsam entwickelte Kampagne „#SANTACLARA CHRISTMAS FILM“ wurde gestern mit dem Deutschen Digital Award ausgezeichnet. Der Preis wurde zum dritten Mal in Folge im Rahmen einer Gala vom Bundesverband Digitale Wirtschaft (BVDW) e.V. in Berlin verliehen. Der Deutsche Digital Award zeichnet kreative Spitzenleistungen der Digitalbranche in ihrer gesamten Bandbreite aus.  

Lidl und Überground gehören zu den fünf Goldgewinnern des Abends und setzten sich in ihrer Kategorie gegen 16 andere Einreichungen durch. Die Siegerkampagne „#SANTACLARA CHRISTMAS FILM“ überzeugte die Fachjury vor allem mit transmedialen Storytelling: „Die Lidl-Kampagne sticht hervor, weil sie alle digitalen Plattformen nutzt, um die Facetten der Storyline zu erweitern und dabei der Zielgruppe treu bleibt. Die Kampagne zeigt, wie durch digitale Cross-Channel-Inszenierung transmediales Storytelling entsteht.“

In 29 Kategorien wurden insgesamt 49 Projekte mit dem Deutschen Digital Award ausgezeichnet (5x Gold, 14x Silber, 30x Bronze). Im März hatte die mit 27 namhaften Digitalexperten besetzte Fachjury die Beiträge beurteilt und aus insgesamt 529 Einreichungen 72 für die Shortlist nominiert. Alle Medaillen-Gewinner­ sammeln wertvolle Kreativpunkte für das Digitale Kreativranking, das der BVDW gemeinsam mit den Medienpartnern HORIZONT, Werben & Verkaufen veröffentlicht.

#2017 #March #Awards #DIEKLAPPE #BRONZE #santaclara

Hui. We've won: a Klappe in Bronze for our #SANTACLARA campaign for LIDL. And we have to say: we love this. And because the pardy was hardy no more pics, only this one:

#2017 #february #ROOKIEAGENCY #ADCGERMANY #contentizzle

We made a small filmo, that says everything about us. And about that amazing first year.

#2017 #JANUARY #AWARDS #DAREGREATLY #ROOKIEAGENCY #ADCGERMANY

S A Y W H A T ! We are Rookie Agency of the year thanx to ADC Germany. Lookilook here: 

HORIZONT
HEALTHCARE MARKETING
W&V

Very proud and thankful. This was not a test. It was a collaboration!

#2016 #December #LIDL #SANTACLARA

We feel the music and the love and xmas all over the year. Thank you LIDL, thank you Santa Clara.
We made something pretty _____________ <- (insert something big there).
Since you all know the campaign #SANTACLARA you will also find it all around the internet. 

One love to the whole crew. You know, who you are.

 

#2016 #October #Freeletics #BMW #Remix

So f***in funny to be copied like this. Thank you BMW – it was an honor for us.

😎

#2016 #MAY #SILVER #BRONZE #BRONZE #ADCGERMANY

Bumm. A little bit too late – but still very happy to announce the winning of three (THREE!) (3!) nails at ADC Germany. Ain't that shit?

😛

#2016 #February #DWP #BESTOFMUSIC

Hell Yes! We won best of Sound and Music together with Nikolai von Sallwitz Sound Architecture and Opossum Platypus and 27 Kilometer Entertainment at Deutscher Werbefilmpreis with our Freeletics Campaign (you'll find in the work section of this site). We are very happy about this. 

See it here

Thank you all for crossing fingers!

😻